Valuation8 min readMar 27, 2026
How to Value a Micro-SaaS: Multiples, MRR & SDE Valuation Formula
Valuing a micro-SaaS requires balancing recurring revenue reliability, growth rates, churn, and founder operational dependency. Here is the exact framework used by acquirers on MicroExit.
The Standard Valuation Multiple
Micro-SaaS businesses typically trade at 2.0x to 4.0x Annual Recurring Revenue (ARR) or 2.5x to 4.5x Seller Discretionary Earnings (SDE).
Low-churn B2B tools with organic growth command the top of this range, while tools reliant on single founders or high paid ad spend trade toward 1.5x to 2.5x.
FREQUENTLY ASKED QUESTIONS
How does churn affect SaaS valuation?
Monthly churn under 3% commands premium multiples (3.5x+ ARR), while monthly churn above 8% significantly discounts valuation.
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